![]() There are plenty of websites and free tools that let you use fun and creative GIF for content marketing through pre-made GIFs anyone can use to communicate with their audience. ![]() Still not convinced? Here’s why content marketing GIFs are so relevant today. And when people make an emotional connection with your content, they are much more likely to remember it.Ĭompanies like Slack, Buffer, UberConference, Walmart, and McDonalds have successfully used GIFs in their content marketing. Source 3 Ways to Create GIF for Content MarketingĬontent creation using GIFs makes it easier for people to connect with them emotionally. You can also create, upload, and share GIFs easily and quickly from your mobile using free tools. You can design branded GIFs for content marketing to attract, educate and entertain your audiences. They are a dynamic way to display information and create short, engaging content to be shared across multiple social media platforms. GIFs have become a part of our daily lives. They are a powerful way to inject your brand voice into your content and a valuable storytelling tool too. Static images have been a popular resource for product marketing for decades, but GIFs go one step further. Sharing GIFs on social media is one of the most popular ways to get a laugh or two out of your customers, friends, family, and even strangers online. Source Why Use GIF for Content Marketing? Your brand should be using GIFs in content marketing today. Don’t discount the power of the animated GIF just because it’s adorable and hilarious. They are short animations or videos looped for humorous or surprising effects. GIFS – a combination of the words graphics interchange format, have been around for more than 30 years. Just as you remember the title of every chapter in your favorite book (right?), you’ll remember GIFs that are clever or funny. GIF for content marketing can make your campaigns more fun and memorable. Like their literary counterparts, they’re short and sweet summaries that help you understand what’s going on in a larger piece of content. If content marketing is a 500-page novel, GIFs are the chapter titles.
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